TORONTO, Ontario, Canada – October 15, 2013 – The Yorkshire County Cricket Club has selected AudienceView as its new technology partner to ensure a game-changing, customer-centric experience for its fans. The fully integrated solution will power sales and service via single fan accounts, through which fans can purchase match day tickets, memberships, merchandise and corporate hospitality packages. In addition, AudienceView will provide a service to the Yorkshire Cricket Board, Yorkshire Cricket Foundation and manage cricket net group bookings for the venue.
“AudienceView is an innovative, customer-centric solution to take our club into the future, allowing us to put our fans first and contribute significantly to the betterment of Yorkshire cricket,” said Mark Arthur, Chief Executive of Yorkshire County Cricket Club. “We are truly delighted to be implementing such modern, forward-thinking technology to create better relationships with our fans and provide a best-in-class shopping experience.”
Engineered with customer relationship management (CRM) at the core, AudienceView incorporates ticketing, social/mobile commerce, marketing, access control and full fan management in a single solution. This enables organizations like Yorkshire County Cricket Club to improve operational efficiencies and unlock new revenue opportunities.
Yorkshire County Cricket Club is the world’s largest cricket club, boasting 747 playing clubs and a vibrant development program. It is also the most successful team in English cricketing history, with 31 county championship titles, including one shared. The team represents the historic county of Yorkshire as one of the 18 major county clubs that comprise the English and Welsh domestic cricket structure.
Yorkshire plays most of its home games at the Headingley Carnegie Cricket Ground, a 17,500-capacity international ground in Leeds, UK. The club has another significant venue in Scarborough, on the North Sea coast of North Yorkshire. It hosts the annual Scarborough Cricket Festival, which celebrated its 127th year in 2013.
“We are excited to welcome Yorkshire County Cricket Club to the AudienceView family,” said Jeff Koets, Vice President of Sales and Marketing for AudienceView. “Our integrated ticketing, CRM and membership functionality will serve Yorkshire well as it continues to exceed expectations both on and off the field.”
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
Primoris Group Inc.
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