The days of a guaranteed percentage of your sales coming from season tickets are waning. Some AudienceView clients are navigating the changing demographics by getting ahead of this shift and figuring out a way to make a fan’s experience so extraordinary that they’re guaranteed to come back. Despite this shift away from long term commitment, there exist plenty of ways to turn fair weather fans into lifelong ones.
It’s about more than just getting people into your stadium and putting on an unforgettable game. If you want your guests to have an incentive to sign up for a long term commitment, you need to be mindful of what they want. There’s no one size fits all solution that will appeal to all your fans, and the best way to build a relationship is to speak directly to their needs. Here are three specific ways your organization can boost your season ticket and package sales by taking advantage of the features in AudienceView.
1. Use Dynamic Content to Make the Right Sale
With AudienceView, when fans visit your site you’re able to promote various additional products and offers that are served up based on individual customer preferences. This allows you to create better relationships with fans, contributing to your renewal rate.
2. Give Incentives for Loyalty
When looking for strategies to increase fan engagement, you want to make use of membership programs to increase a fan’s engagement and their annual spend with your organization.
3. When It Comes to Season Ticketing, Make the Right Offer
Not everyone wants the same season ticket package. When launching your season renewal campaign, you want to be able to meet all your campaign milestone dates so you don't put your renewal rate at risk. Offer fans packages and special offers to create a custom package for fans.