AudienceView to Implement Integrated E-Commerce and Ticketing Solution at Princeton University

May 19, 2015 Christine Payne

Princeton News Release

TORONTO, Ontario, Canada – May 19, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced that it will implement an integrated e-commerce solution to manage ticket sales for events ranging from athletics to performing arts and concerts at Princeton University.

“We are delighted to have been selected to work with Princeton University and to welcome them as our fourth Ivy League school joining Harvard, Yale and Dartmouth,” said Mark Fowlie, CEO for AudienceView. “Our solution will enable this world-renowned university to focus on the overall customer experience as efficiently as possible while managing ticket sales and other transactions in a single database. AudienceView’s ongoing solution upgrades will also enable Princeton to remain on the leading edge of technology to support its ticketing system well into the future.”

AudienceView will provide Princeton with a web-based platform that includes traditional and digital ticketing, fundraising, customer relationship management (CRM), online content management, marketing and business intelligence.

The fully integrated AudienceView solution improves operations to support increased ticket sales and enables secure sharing of data between departments. Princeton will also have instant, real-time access to the results of ticket sales, marketing and fundraising campaigns, which will provide enhanced insight and the ability to immediately see which initiatives are most effective.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092



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Written by Troy Kirby, Director of Ticket Operations at UC Davis & NAATSO President. Follow Troy on Twitter...