AudienceView Hosts Fifth Annual AVConnect Users Conference in Phoenix, Arizona

February 18, 2014 Christine Payne

TORONTO, Ontario, Canada – February 18, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is celebrating the fifth anniversary of its AVConnect users conference in Phoenix, Arizona, a city well known for perpetual sunshine, palm-tree-lined streets, golf, fine dining and luxury shopping. Attendees will spend three days, from February 25 to 27, 2014, learning, sharing, networking and escaping winter’s cold while surrounded by some of the world’s most colorful deserts and rugged mountain horizons.

“We have set a very high standard for our annual conference and couldn’t be more excited about this year’s exceptional program, which is jam-packed full of insights and inspirational experiences,” said Mark Fowlie, CEO of AudienceView.  “As the cornerstone of our year-round AVConnect program, this conference is an opportunity to build camaraderie among our users as they roll up their sleeves in hands-on product training sessions, learn best practices from their peers and industry experts, and learn how we can transform our industry through innovation.”

As AVConnect continues to grow and mature, AudienceView is refining the conference format introduced last year in San Diego by weaving case studies, industry sessions and product training throughout the three days so that there is always something for everyone.  Executives, managers, ticketing and e-commerce specialists, marketers, fundraisers and IT professionals will join together with AudienceView staff to learn how they can best harness the power of their AV Pro, AV Enterprise or AV Go solution.  Presentations will include case studies from fellow users, engaging panel discussions and best practices education sessions led by industry experts and thought leaders.

Author, entrepreneur, lecturer, and television personality Mike Michalowicz will give the keynote address at AVConnect, rounding out an already stellar line-up of AudienceView staff, industry peers and experts.  Michalowicz will discuss his business book “The Pumpkin Plan,” which reveals how a big lesson from farmers can help grow a remarkable business in any field.  Among his secrets revealed — why county fair geeks who grow one ton pumpkins hold the key to explosive growth and how it applies directly to entertainment industry organizations.

“Phoenix is the perfect city to host AVConnect 2014.  With a name that symbolizes rebirth, the city shares a connection with AudienceView. We continue to spread our wings and rise to new heights through our continued growth and recent brand renewal, which celebrates the trendsetting culture we’ve built over more than 10 years,” added Mr. Fowlie.  “We are proud and excited to welcome our users from around the world to sunny, warm Phoenix during a winter that has been very cold in many regions.”

RAVE Reviews

Users who specialize across all areas of our industry leave AVConnect equally inspired.  Attendees will also have an enormous amount of fun while learning and networking with their peers and AudienceView staff.

“AVConnect is THE event to attend to gain insight on the ticketing industry, network with other AudienceView users, and provide you with the real skills to implement at your organization to be successful,” said Caroline Martin, Ticketing Coordinator at the Clarice Smith Performing Arts Center.

“AVConnect is the best way to get to know the other members in the AudienceView community, who will surprise and inspire you with the different ways they use the program,” said Casey York, Assistant General Manager at Playwrights Horizons.  “We’ve always come back with new ideas to implement and new dance moves to show off.”

“AVConnect affords a unique opportunity to learn from both AudienceView staff and AudienceView clients,” said Victoria Cary, Senior Director, Ticketing at SHN.  “The sessions at the annual conference are tailored to address specific topics and trends – both within the AudienceView community and ticketing in general. The conference is also a great way to network with folks in the industry.”

“I wish we could have sent our entire Box Office, marketing, IT and development staff to this conference,” said Jessica Brusilow Rollins, Director of Education Partnerships and Donor Relations at The Geffen Playhouse.  “I learned more in these three days from such a focused, ambitious agenda than I anticipated.  I only hope I can share this knowledge in an effective manner with the rest of my organization!”

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092


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