AudienceView Partners with Booking Protect to Offer Comprehensive Ticket Refund Protection

October 13, 2014 Christine Payne

TORONTO, Ontario, Canada – October 13, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, and Booking Protect today announced an international partnership that will allow AudienceView clients in North and South America, Europe and Asia-Pacific to offer a comprehensive refund guarantee to their customers. Booking Protect’s ‘booking protection guarantee’ is market leading, both in terms of coverage for consumers and income potential for AudienceView clients.

Customers who purchase tickets through e-commerce platforms operated by AudienceView clients are able to opt in to the ‘booking protection guarantee’ during their ticket purchase journey. Backed by an insurance contract that covers the liability of AudienceView’s clients, the product enables customers to obtain a full refund, including all service and booking fees, if they cannot attend the event for a number of reasons, including personal illness with no exclusion for pre-existing medical conditions, severe weather disruption and delays to scheduled transportation. All consumer refund requests are managed by Booking Protect’s in-house team and not outsourced to any third-party providers.

“Our partnership with Booking Protect underscores AudienceView’s ongoing efforts to add value for its clients and support the overall customer experience,” said Jeff Koets, Vice President of Strategic Partnerships for AudienceView. “With Booking Protect, our clients can offer comprehensive refund protection to event and entertainment consumers for a nominal fee. We are pleased to be making this product available so that consumers can choose to protect their ticket purchase and receive a full refund for reasons covered by the refund protection product.”

“Booking Protect is pleased to have signed a strategic partnership with AudienceView, which will enable them to offer their customers a market-leading product,” said James Hastie, Director of Booking Protect. “Our team is unique in that we have experience in the ticketing sector as well as being linked to one of the most successful, award-winning insurance brokers in the UK. Combining our ticketing industry experience with our knowledge of the insurance sector has enabled us to deliver a proposition that is very attractive to both ticketing agents and the end customer.”

About Booking Protect

Booking Protect is a market leader in product development and fulfilment in the booking protection guarantee market. Booking Protect is a partnership of ticketing and IT expertise combined with award winning insurance broking services. Booking Protect aim to offer its customers products that enhance the end customer experience and provider revenue development and protection opportunities.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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