AudienceView Unveils Software as a Service Model with Subscription Pricing

January 27, 2014 Christine Payne

TORONTO, Ontario, Canada – January 27, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, today unveiled a new commercial model that makes its solution more widely accessible than ever before.  On top of its popular enterprise-level offering, the company has added two new editions, ensuring it can efficiently serve organizations and events of all types and sizes.

Available as a fixed monthly subscription, including initial setup and upgrades, the new AV Pro is jam-packed with features and functions so organizations have all the tools to effectively run their business with predictable operating cost and without any capital investment.  Just like AV Enterprise, AV Pro powers everyday ticketing and e-commerce, fundraising, CRM, content management, marketing and analytics.  These are the same features that have made other AudienceView customers so successful.  Perhaps most importantly, AV Pro puts organizations in complete control of their business and brand, eliminating third-party companies that overcharge on fees and control all the data they collect.

“AudienceView continues to achieve incredible growth and success because of the exceptional client and customer experience offered by our solution,” said Mark Fowlie, CEO of AudienceView.  “However, there are still many organizations that would reap huge benefits by using AudienceView to create operational efficiency, drive growth, achieve new levels of customer satisfaction and maximize service success.  AV Pro was created to provide organizations with the flexibility of a software as a service model combined with a major leap forward with technology.  We’re excited to continue leading the industry through innovation, this time with a new subscription model and transparent pricing.”

“It has been frustrating to see so many organizations prefer AudienceView to other options, yet unable to move forward with us for reasons other than product functionality,” said Mike Evenson, Vice President of Marketing and Product Management for AudienceView.  “Our team has worked extremely hard to optimize our deployment and training infrastructure so we could eliminate upfront implementation services and licenses for many types of organizations.  AV Pro users will still have access to the great features our current clients enjoy on a daily basis.”

Rounding out the AudienceView product portfolio, AV Go (formerly MarketView) is a self-serve solution that can be used to power a one-time event or a year-round ticketing and e-commerce shop.  The complete solution offers robust AudienceView functionality and is focused on efficient event management plus an integrated consumer experience.  With AV Go, anyone can easily sell and scan tickets, set their own pricing and service fees, accept donations, sell merchandise and concessions and more – all with a single solution.  A small fee applies when payments are being collected, but there is no charge to use AV Go when event tickets are free.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for shows and programs of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092


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