Bahrain International Circuit Deploys AudienceView as New Online Customer Relationship Management Solution

August 19, 2013 Christine Payne

TORONTO, Ontario, Canada – August 19, 2013 – Visitors to future Bahrain International Circuit (“BIC”) events can look forward to a seamless online shopping experience following the circuit’s adoption of the AudienceView e-commerce and fan management solution.

BIC, “the Home of Motorsport in the Middle East,” is now utilizing AudienceView as an integrated solution for fan transactions, with an emphasis on customer relationship management (CRM), flexible ticketing, remote/online sales, access control to move fans safely inside the venue, and content management.

“Based on our research, AudienceView has proven itself to be a company that deserves every accolade.  As such, we look forward to exploring avenues in which AudienceView can improve the way BIC rolls out unforgettable motorsport experiences, such as the Formula 1 Gulf Air Bahrain Grand Prix, to our customers,” said BIC Chief Executive Shaikh Salman bin Isa Al Khalifa.

BIC’s remote sales are made possible through mobile box offices and multiple white-label websites, which keep the circuit’s brand front and center at all times.  Fans enjoy a unified shopping experience, including the ability to purchase tickets, merchandise and event parking in the same transaction.  The AudienceView CRM can suggest additional purchases to fans when they are buying tickets, with recommendations based on past behaviour and their own customer profile.  Data from all transactions and interactions is stored in a single database.  Vital venue management functionality brings fans efficiently through the gates, tracks true attendance figures, and ensures security to prevent ticket fraud.

“We are proud to welcome Bahrain International Circuit to the AudienceView family.  In doing so, our solution is now powering ticketing for three of the world’s major Grand Prix nations – Bahrain, Singapore in partnership with TicketWorld, and Australia in partnership with Foxtix. We look forward to providing our flexible solution to meet the growing needs of this world-class venue in Bahrain for many years to come,” said Jeff Koets, Vice President of Sales and Marketing for AudienceView.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:
Christine Payne
Primoris Group Inc.
+1 416.489.0092

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