Booking Protect Announces Launch of US and Global Product Ahead of AVConnect 2015

February 13, 2015 Christine Payne


February 13, 2015 – Booking Protect Limited, a market leader in booking protection, is pleased to announce the launch of its US and worldwide product ahead of AVConnect 2015, AudienceView’s annual North American users conference. AudienceView is a world leader in e-commerce software for events and entertainment organizations.

Following a successful rollout of the comprehensive refund guarantee in the UK, a Booking Protect delegation led by James Hastie, Commercial Director, is attending AVConnect 2015 to meet with North American and worldwide AudienceView clients

“The feedback we’ve received following our partnership announcement in October has been extremely positive,” said Jeff Koets, Vice President, Strategic Partnerships, AudienceView. “We have customers in the US and internationally that are keen to consider adding this comprehensive refund guarantee to their sales process, both for the protection of consumers and because of its revenue potential. AVConnect is an ideal forum for these discussions.”

AudienceView and Booking Protect Limited announced an international partnership in October 2014, which allows AudienceView clients in North and South America, Europe and Asia-Pacific to offer a ‘booking protection guarantee’ product to their customers. The product is market leading, both in terms of coverage for consumers and income potential for AudienceView clients.

Consumers who purchase tickets through e-commerce platforms operated by AudienceView clients are able to opt in to the ‘booking protection guarantee’ during their ticket purchase journey.

The product is backed by an insurance contract that covers the liability of AudienceView’s clients. All refund requests are managed by Booking Protect’s in-house team and not outsourced to any third-party providers.

Booking Protect’s product enables consumers to obtain a refund if they cannot attend their event for a number of reasons, including personal illness with no exclusion for pre-existing medical conditions, severe weather disruption and delays to scheduled transportation.

“The Booking Protect team is really looking forward to AVConnect 2015. It is a great opportunity to meet more AudienceView clients and discuss how we can get them live quickly so they too can benefit from our market-leading product and its associated revenue opportunity,” said James Hastie, Commercial Director, Booking Protect Limited.

AVConnect 2015 takes place in Savannah, Georgia from February 17 to 19, 2015.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

About Booking Protect

Booking Protect is a market leader in product development and fulfilment in the booking protection guarantee market. Booking Protect is a partnership of ticketing and IT expertise combined with award winning insurance broking services. Booking Protect aim to offer its customers products that enhance the end customer experience and provider revenue development and protection opportunities.

Further information:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

Previous Article
The FA Group Extends 10-Year Partnership with AudienceView
The FA Group Extends 10-Year Partnership with AudienceView

TORONTO, Ontario, Canada – March 24, 2015 – AudienceView, a world leader in e-commerce software for events ...

Next Article
StubHub Announces Partnership With AudienceView
StubHub Announces Partnership With AudienceView

Agreement Will See StubHub Serve as Distribution Channel for AudienceView-Ticketed Events DECEMBER 18, 2014...

Learn how Minnesota Athletics increased their average order size by 233%

Learn More