University of Tennessee Selects AudienceView as Fan Engagement Partner

February 6, 2016 Christine Payne

Toronto, ON & Knoxville, TN – December 3, 2015 – The University of Tennessee has joined a growing list of leading organizations by identifying and selecting AudienceView as their official ticketing and fan engagement solutions provider. The broad partnership will provide the University of Tennessee Department of Athletics (Tennessee Athletics) and Knoxville Tickets with AudienceView’s fully integrated, highly-configurable and web-based solution – a robust platform with core facilities in ticketing and e-commerce, fundraising and donor management, marketing, content management, analytics and customer relationship management.

AudienceView’s entire solution is real-time and designed to provide business thought leaders with the tools required to streamline operations, adjust for market dynamics, generate incremental revenues, and deliver exceptional customer experiences. Working with the University of Tennessee, AudienceView will create single comprehensive views of fans, customers, and donors while helping grow the community of passionate Volunteers supporters.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Under the new partnership, AudienceView will kick off Summer 2016 with servicing Tennessee Athletics, a founding member of the Southeastern Conference (SEC), and the ticketing needs for the venerable 102,455-capacity Neyland Stadium. AudienceView will also service Knoxville Tickets, a regional ticketing outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“AudienceView takes great pride in partnering with organizations that have a clear vision for the work they do and the passionate community they serve,” said Mike Evenson, Vice President for Marketing and Product at AudienceView. “Our products and services are designed to provide a new vantage point for leaders who want to shape the fan experience while driving new and significant revenue generation opportunities. We are looking forward to forging a powerful partnership with the University of Tennessee by helping them achieve these goals.”

About AudienceView

Headquartered in Toronto, Ontario, AudienceView offers the industry-leading engine that enables intelligent ticketing and e-commerce solutions through customer-focused experiences. AudienceView is relied on to power over $2 billion in transactions each year by servicing over 550 venues in 15 countries. AudienceView’s clients range from University of Minnesota Athletics, Wembley Stadium and Opry Entertainment to events such as the FA Cup, Edinburgh International Festival and Los Angeles Film Festival. Visit or connect on Facebook and Twitter.

Further Information

For AudienceView:

Christine Payne PR Consultant

For University of Tennessee:

Ryan Robinson Sr. Associate AD for Communications

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